Non-Obvious: How To Think Different, Curate Ideas & Predict The Future
คุณสมบัติเด่น / รายละเอียดสินค้า:
The Reluctant Marketer
- Why brands are focusing less on traditional marketing and promotion and more on content marketing and customer experience. Glanceable Content
- How companies are leveraging our shrinking attention span to create experiences designed for rapid consumption. Small Data
- How all the excitement about big data in business may be misguided and true value comes from learning to leverage the tiny focal points that matter.
- Why brands are focusing less on traditional marketing and promotion and more on content marketing and customer experience. Glanceable Content
- How companies are leveraging our shrinking attention span to create experiences designed for rapid consumption. Small Data
- How all the excitement about big data in business may be misguided and true value comes from learning to leverage the tiny focal points that matter.
