Magazine B _ ISSUE No.32 แบรนด์ริโมว่า ฉบับภาษาอังกฤษ

แม็กกาซีน บี (แบรนด์ RIMOWA)[BRAND STORY] Rimowa is a travel luggage brand that was started in 1898 by founder Paul Morszeck. The brand has led innovation in the industry, and was the first luggage brand to use aluminum and polycarbonate. The brand’s insistence on handcrafting and artisanship have allowed the brand’s products to maintain their outstanding quality for more than a century.[CONTENTS] INTROPUBLISHER’S NOTECOMMENTS Rimowa comments and reviews from SNS and the webOPINION Luggage store CEO Daniel BarkanyMARKETS Style Analysis of fashion luggage brand positioning Functionality Analysis of functional luggage brand positioningINNER SPACE Storage Efficiency maximizing interior storage Protection Protective materials and functionality Mobility Mobility enhancing product systemsOPINION Editor in Chief of Leon Korea Dongheon ShinUSER CHOICE Travel Records Trips recorded in stickers on Rimowa bagsBRAND TO BRAND Premium Tech Items Other high
-tech items chosen by Rimowa usersOPINION President of Évasion, a club for hotel reservations Edmond de Fontenay INFLUENCE Travel
-Themed Brands These travel
-inspired brands bring unique character to the travel products marketLIFESTYLE Guidance Rimowa users tell B about a few services that improve the quality of travelB’S CUT Departures and Arrivals Photo essay by Seungchul YangBRAND STORY Since its beginnings manufacturing wood and leather trunks, Rimowa has grown to be a pioneer in the travel luggage industry.ADVERTISEMENTS Rimowa advertisements from the company’s early days to the presentCAMPAIGNS Some of Rimowa’s most memorable campaignsRIMOWA IN MOVIES Rimowa products in the moviesQUOTES Quotes from CEO Dieter MorszeckTIMELINE Milestones in the history of travel and luggageFIGURES The global luggage market and key brandsVS Comparative analysis of Rimowa product linesFROM THE EDITOR IN CHIEF The Editor in Chief comments on Rimowa’s core valuesOUTRO #magazineb #magazine #rinowa #luggage #carrier #travelmagazine #businessbook #travelmagazine